Apple (Australia)
The post is basically about Apple Inc (iPhone) in Australia. The aim of the report (Phase I) is to explain the situation analysis for the company, the market share it has in terms of mobile industry, different political, social, economical and technological factors in Australia that helps the company to grow in Australia. Finally in the report is the strength, weakness, opportunities and threats that the company has.
The situational analysis is done by explaining the internal and external environment. The internal environment consist of the products offerings given by Apple, Financial situation of the company and the channel of distribution it has. The external environment consists of the Macro factors such as the market, competitive environment, market share etc.
Apple is a company which has a good background and the technologies and other factors which Apple has are in the favor of development of the company. The market leader of mobile phones is Nokia this shows Apple Mobiles have greatest threats with the Nokia. Also the different political, economical, social and cultural and technological factors of Australia are in Favor of growth Mobile industry like Apple.
Company Background.
Apple Inc is an American multinational company known for its innovative computer products and electronics which are renowned for their easy use. Apple generated around $32.5 billion of annual revenue globally by the end of year 2009. Originally Apple was founded to develop computers in April 1976. The company released an initial public offering in December 1980 offering 4.6 million shares at price of 22$. Apple was first called Apple computer Inc until January 2007 and renamed to Apple Inc. in order to expand its market in electronic products such as mobile phones. Apple is the first company to achieve fortune 500 in shortest time. Apple Inc. focuses on designing, manufacturing and selling of computers, musical devices called iPods, and mobile devices called iPhone, related software such as Mac operating systems, iTunes and accessories.
The mobile devices market is challenging and competitive market. The competition has increased intensely as companies are designing innovative phones which can be used for every application including music, camera, email etc. The total of 286.1 million of mobile devices was sold globally in the second quarter of 2009. Of 286.1 million, smart phones accounted for 40 million units which is 27% increase compared to previous year. Apple Inc. faces high competition from its competitors such as Nokia which is a market leader, Motorola, Samsung and Ericson.
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