Scale Selection
The questionnaire was designed using dependent and independent variables. Most of the questions are designed in Likert summated scale with 5 levels point of views which is mostly used to find out perception of customers towards service available in Argos stores and the success of Argos website by offering right Choice, Value and Convenience.
Level point of views
Strongly Disagree 1
Disagree 2
Neither Agree nor Disagree 3
Agree 4
Strongly Agree 5
The questionnaires were filled by approaching respondents at Argos stores and collecting data from 170 respondents.
Research Selected
The research selected for the given study is casual research. According to Ray Kent, casual research takes into consideration the extent to which one or more independent variables has influence on one or more dependent variables. It is applied to calculate the effect of a meticulous change on existing norm. It deals with ascertaining cause and effect relationships and also scrutinizes the level of influence independent variables have on dependent variables. It also helps to forecast the organization to construct its business plan considering the hypothetical scenarios.
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