Research on Declining sales of Argos

Table 2.1a: Group Statistics

 

	What is your Gender?	N	Mean	Std. Deviation	Std. Error Mean
Were you satisfied with the service available in Argos stores?	Male	89	1.89	.318	.034
	Female	81	1.75	.434	.048

H0: There is no difference between male and female satisfaction level from service received in Argos stores.

H1: There is difference between male and female satisfaction level from service received in Argos stores.

From the above tables (2.1a and 2.1b), the mean of male is 1.89 and that of female is 1.75. Whereas, Standard deviation of male and female is 0.318 and 0.434 respectively. The significance level of equality variance is 0.000 < 0.05 which signifies that equal variance is not assumed. Considering the sig. (2-tailed) which is 0.024 < 0.05. This indicates that there is statistically significant difference (at 95% confidence level) and hence, H1 is accepted.

Null Hypothesis is rejected. Therefore, there is difference between male and female satisfaction level from service received in Argos stores.

Table 2.2: The respondents’ preference of shopping online from Argos.

Most preferable way to shop from Argos	N		Mean		Level of agreement
	Male	Female	Male	Female	Male	Female
I generally shop from Argos website	89	81	3.30	3.54	Middle	Middle
Shopping from Argos website is user friendly	89	81	3.46	3.78	Middle	High
Shopping from Argos website is more convenient than In-store shopping	89	81	3.46	3.84	Middle	High
Argos website offers right combination of choice, value and combination	89	81	3.83	3.91	High	High
Total			3.51	3.77	Middle	High
Total of respondents	170

Table 2.2 shows that overall point of view of both male and female respondents groups towards the four choices of benefits are different (Male: Total mean = 3.51= Middle, Female: Total mean = 3.77 = High).

In detailed, the respondents agreements toward this one choice is at middle level:

·         I generally shop from Argos website (Male: mean = 3.30, Female: mean = 3.54).

The respondents’ level of agreement toward this one choice is at high level:

·         Argos website offers right combination of choice, value and combination (Male: mean = 3.83, Female: mean = 3.91).

The respondents’ levels of agreement toward these choices are different:

·         Shopping from Argos website is user friendly (Male: mean = 3.46 = Middle, Female: mean = 3.78 = High).

·         Shopping from Argos website is more convenient than In-store shopping (Male: mean = 3.46, Female: mean = 3.84).

As from the table, it seems that male and female respondents had different perception towards customer service at Argos stores (total mean are different, 3.51 and 3.77 respectively). Therefore, an assessment using an independent group t-test was done. The results are shown in table 2.2a

Table 2.2a: Group Statistics

	What is your Gender?	N	Mean	Std. Deviation	Std. Error Mean
Which is the most preferable way to shop from Argos?	Male	89	1.75	.528	.056
	Female	81	1.78	.474	.053

As from the table 2.2a, it appears that male and female had difference in the frequency of preferable way to shop (total mean are different, 2.65 and 2.68 for male and female respectively). Therefore, an assessment using an independent group T-test was done.