Research on Declining sales of Argos

1)    Independent Samples T-test

The respondents approach towards service available at Argos stores

Table 2.1:

Customer Service at Argos Stores	N		Mean		Level of agreement
	Male	Female	Male	Female	Male	Female
·      Treats all customers in a convenient way	89	81	2.37	2.43	Middle	Middle
·      Exhibits a thorough knowledge of products and services	89	81	2.71	2.60	Middle	Middle
·      Lets you waiting longer than necessary for a demand	89	81	2.82	3.41	Middle	Middle
·      Takes feedback from customers	89	81	1.98	2.33	Low	Low
·      Shows sincere interest in solving problem	89	81	2.00	2.04	Low	Low
·      Overall how satisfied are you with the service you receive from Argos	89	81	3.25	3.41	Middle	Middle
Total			2.52	2.70	Middle	Middle
Total of respondents	170

Table 2.1 shows that overall point of view of both male and female respondents groups towards the six choices of benefits are at the middle level of agreement (Male: Total mean = 2.52 = Middle, Female: Total mean = 2.70 = Middle).

In detailed, the respondents agreements toward these choices are at middle level:

·         Treats all customers in a convenient way (Male: mean = 2.37, Female: mean = 2.43).

·         Exhibits a thorough knowledge of products and services (Male: mean = 2.71, Female: mean = 2.60).

·         Lets you waiting longer than necessary for a demand (Male: mean = 2.82, Female: mean = 3.41).

·         Overall how satisfied are you with the service you receive from Argos (Male: mean = 3.25, Female: 3.41).

The respondents’ agreements toward these choices are at low level:

·         Takes feedback from customers (Male: mean = 1.98, Female: mean = 2.33).

·         Shows sincere interest in solving problem (Male: mean = 2.00, Female: mean = 2.04).

As from the table, it seems that male and female respondents had different perception towards customer service at Argos stores (total mean are different, 2.52 and 2.70 respectively). Therefore, an assessment using an independent group t-test was done. The results are shown in table 2.1a and 2.1b.