Sunday, 8 August 2010

Research on Declining sales of Argos

I.              DATA ANALYSIS, FINDINGS AND RECOMMENDATIONS
Nominal and Ordinal scales were used to conduct all 3 parts of the questionnaire. After collecting the data from the respondents, data entry was done by coding the data into SPSS 15.0 data file. The methods used to find out the result are as follows:
-       Reliability test was carried to find out the extent to which the data collected for the survey are reliable. In order to be reliable, Cronbach’s Alpha should be above 0.70. The reliability test for our survey was 0.76.
-       Descriptive statistical analysis to find out the frequency and percentage of respondents.
-       Independent sample T-test to compare male and female respondents approach towards various perspectives.
-       Chi-Square test to find whether there is relationship between the variables selected.
-       Correlation analysis to find the degree of relation between the different pairs of variables.
To illustrate the results Tables and charts/figures were used.
In this research, it is divided into 3 levels of opinion respondents
The width of each level = highest score – lowest score = 5-1= 4
                        The number of level                                                              3
                        The average of respondents’ means                   4/3
                    = 1.33
The average of low level respondents answering agreement         = 1.00-2.33
The average of middle level respondents answering agreement   = 2.34-3.66
The average of high level respondents answering agreement                   = 3.67-5.00

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