Marketing Plan of Apple VII

Recommendation for Change




Apple iPhone 4 is considered as one of the finest phones and almost everything in the phone is considered to be perfect. But a few changes are required which can help to increase its sales even more.

Features

1) Apple iPhone 4 has the camera with resolution of 5 megapixels, its competetitors like Nokia, Samsung etc have cameras with resolution 8 to 10 megapixels so people who give camera a first preference in their phones they will not go iPhone 4, hence they must include camera in the phones with at least 8 megapixels.

2) Songs can be loaded in the phones only with help of iTunes software, so people who take iPhone has to spend on iTunes so there is a chance that many people may avoid taking the phone, so they must provide with an option those who want a better celerity of sound can use iTunes else they can normally download songs, like the other phones.

3) The memory card is not removable in iPhones, it is inbuilt where as in phones like Nokia, Sony Ericson memory cards can be removed, so they must give option of weather customer wants removable or non removable memory cards.





Implementation plan

Marketing Implementation is the process of achieving the objectives of marketing by performing action ns according to the strategies and plans. It involves working of plan according to day to day and month to month activities. The marketing plan consists of various strategies from products, pricing, promotion, channels and competitors on effective implementation leads in gaining competitive advantage.

Apple has proved successful with its products iPods, MacBook and iPhone in Australia. It is better to launch the new model iPhone 4 as old iPhone was successful so as to increase the market share. This can be done by promoting the new phone aggressively through newspapers, magazines, events and arranging stage shows. The promotion should include the benefits of iPhone 4 as mentioned above. This effective promotion will create eagerness among consumers and finally when product is launched will result in gaining market share.