Marketing objectives.
The primary or the main objective is to launch the iPhone 4 sucessfully in the Australian market. The other objectives include.
To generate revenue which can cover total production costs and improving profits and market share by using marketing activities among existing iPhone users who are interested in using 3G technology and the users who are interested in using single device which integrates features of iPod and mobile phone.
Maximizing advertisements so as to increase awareness of the iPhone 4 and preventing the cannibalization of the existing iPod sales and growth.
Promotion of iPhone 4 at Apple stores by providing free demonstration.
Improving and maintaining satisfaction of the consumer.
Promotion Strategies
The promotion strategy of iPhone 4 is to promote it as device which integrates the function of entertainment, phone and internet. The promotion of iPhone 4 includes
Advertising in local television channels like channel 9, 10 and Fox channels, newspapers such as The Herald Sun and The Age and magazines informing about the benefits of product.
Personal selling as medium of promotion to understand the customers the benefits of iPhone 4.
Free demonstration of iPhone 4 at Apple stores.
Online promotion includes advertising it on the search engines such as Google and Yahoo
Promotion through carriers which offer call services such as Vodafone, Optus, Telstra and Virgin.
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