Research on Declining sales of Argos

1)    Chi-Square Test

3.1. Q1 and Q8

H0: Customer service at Argos has no impact on customers’ frequency of visiting Argos stores.

H1: Customer service at Argos has impact on customers’ frequency visiting Argos stores.

Chi-Square Tests

	Value	Df	Asymp. Sig. (2-sided)
Pearson Chi-Square	176.999a	12	.000
Likelihood Ratio	175.700	12	.000
Linear-by-Linear Association	20.889	1	.000
N of Valid Cases	170

 8 cells (40.0%) have expected count less than 5. The minimum expected count is .28.

From the above table, it can be seen that there is statistically significant relationship between customer service at Argos and customers visiting Argos stores. Therefore, Null Hypothesis is rejected, as the Sig. value is 0.000 < 0.05.

Hence, customer service at Argos has an impact on customers’ frequency of visiting Argos stores.

3.2.

Q) Were you satisfied with the service available in Argos stores?

Q) What is your Gender?

H0: There is no difference between male and female satisfaction from service available at Argos.

H1: There is difference between male and female satisfaction from service available at Argos.

Chi-square Tests

	Value	Df	Asymp. Sig. (2-sided)
Pearson Chi-Square	5.283b	1	.022
Likelihood Ratio	5.342	1	.021
Linear-by-Linear Association	5.252	1	.022
N of Valid Cases	170

0 cells (.0%) have expected count less than 5. The minimum expected count is 14.29.

The above table indicates that there is statistically significant relationship between the variables. Therefore, Null Hypothesis is rejected, as the Sig. value is 0.022 < 0.05.

Hence, there is difference between male and female satisfaction from service available at Argos.