Research on Declining sales of Argos

1)    Correlation Analysis

Table 4.1:

		Were you satisfied with the service available in Argos stores?	Exhibits a thorough knowledge of all products and services
Were you satisfied with the service available in Argos stores?	Pearson Correlation	1	.439(**)
	Sig. (2-tailed)		.000
	N	170	170
Exhibits a thorough knowledge of all products and services	Pearson Correlation	.439(**)	1
	Sig. (2-tailed)	.000
	N	170	170

**  Correlation is significant at the 0.01 level (2-tailed).

H0: p = 0. There is no significant effect between product knowledge of customer service assistants at Argos and customers’ satisfaction level.

H1: p ≠ 0 (p < 0 or p > 0) There is significant effect between product knowledge of customer service assistants at Argos and customers’ satisfaction level.

In table 4.1, r value is 0.439 which indicates that there is weak positive correlation between the two variables selected. On the other hand, the sig. (2-tailed) value is 0.000 < 0.05 which proves that the two variables are statistically significantly correlated.

Since, the effect is significant, Null Hypothesis is rejected.

This proves that there is significant effect between product knowledge of customer service assistants at Argos and customers’ satisfaction level.

Table 4.2:

		Which is the most preferable way to shop from Argos?	I generally shop from Argos website
Which is the most preferable way to shop from Argos?	Pearson Correlation	1	.525(**)
	Sig. (2-tailed)		.000
	N	170	170
I generally shop from Argos website	Pearson Correlation	.525(**)	1
	Sig. (2-tailed)	.000
	N	170	170

      **  Correlation is significant at the 0.01 level (2-tailed).

H0: p = 0. There is no significant effect between customers’ preference way of shopping and customers’ preference of shopping from Argos website.

H1: p ≠ 0 (p < 0 or p > 0). There is significant effect between customers’ preference way of shopping and customers’ preference of shopping from Argos website.

In the above table, r value is 0.525 which indicates that the relation between the two variables is fair positive correlation. On the other hand, the sig. (2-tailed) value is 0.000 < 0.05 which proves that the two variables are statistically significantly correlated.

Since, the effect is significant, Null Hypothesis is rejected.

Therefore, the above table shows that significant effect between customers’ preference way of shopping and customers’ preference of shopping from Argos website.

Table 4.3:

		Overall how satisfied are you with the service you receive from Argos?	Would you recommend your family or friends to shop from Argos?
Overall how satisfied are you with the service you receive from Argos?	Pearson Correlation	1	.338(**)
	Sig. (2-tailed)		.000
	N	170	170
Would you recommend your family or friends to shop from Argos?	Pearson Correlation	.338(**)	1
	Sig. (2-tailed)	.000
	N	170	170

**  Correlation is significant at the 0.01 level (2-tailed).

H0: p = 0. There is no significant effect between customers’ overall satisfaction level and whether they would recommend others to shop from Argos.

H1: p ≠ 0 (p < 0 or p > 0). There is significant effect between customers’ overall satisfaction level and whether they would recommend others to shop from Argos.

In the above figure, r value is 0.338 and the sig. (2-tailed) value is 0.000 < 0.05 which proves that the two variables have weak positive correlation but significant relationship.

Since, the effect is significant, Null Hypothesis is rejected.

It is concluded that there is significant effect between customers’ overall satisfaction level and whether they would recommend others to shop from Argos.