I. RESEARCH LIMITATIONS
Accurate and up to date information is very important for any researcher as it can help company in many ways, however there are number of reasons why these potential benefits cannot be obtained. There are a number of limitations that a researcher have, the limitations that we faced during the research were:
1) Budgetary and Time constraints
Due to budgetary and time constraints the sample size taken by us for research was 170, which is comparatively less and accurate conclusion or solution cannot be drawn from these data.
2) Reliability of data
This is one of the Major problems faced by all researchers. The data given by the respondents cannot be true all the time, sometimes they just randomly fill the questionnaire, not giving proper and relevant information.
3) Legal and Ethical constraints
According to Data Protection Act (1998), personal information cannot be asked to respondents unless proper reason is given as to why the data is collected. We had some respondents who were aware of this law and dint gave their personal information such as what is their annual income, etc.
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